Objective:
By undertaking a project, Mediafirst aimed to create a campaign that exceeds benchmarks and to increase the awareness of Akbank FAV among young people.
By undertaking a project, Mediafirst aimed to create a campaign that exceeds benchmarks and to increase the awareness of Akbank FAV among young people.
Conclusion:
It reached more than 4.6 million views in music genre-targeted broadcasts and more than 500 thousand views in standard broadcasts, for a total of more than 5.1 million views. With an average CTR of 0.46%, 8D Audio streaming surpassed the 0.15% CTR benchmark of standard audio streaming, achieving a 206% increase. 8D Audio, the first campaign application for the financial sector, achieved a spectacular result with a 73% increase. Ads matching the pop music genre managed to become the most popular music genre with a CTR of 0.49%. The click-to-app download rate increased 3.8 times compared to programmatic publications. The application download rate increased by 26% in targeted broadcasts compared to standard broadcasts. . At the same time, customer acquisition increased by 1.7 times according to programmatic publications, while the number of participation in FAV increased by 1.8 times compared to previous months.
Project Url:
